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21 mai 不能不ZT啊：“自己当老板”的11条误区There are a lot of misconceptions about those who build companies. The real lives of self-starters are quite different from the impression created in movies, novels or the news media. These fictions discourage some would-be entrepreneurs from giving it a go, and even influence policymakers. So let's debunk some of the most common falsehoods. Entrepreneurs are motivated by money. In reality they create firms by accident, or because they want to prove themselves, or because they are bored, or have a passion - rather than because they want to get rich. Studies have shown that the short phrase that best sums up the drive of those who create new enterprises is "I'll show them". Money is a way of keeping score and providing capital for the next project - not the prime objective. The idea is what matters. In fact, execution is everything. We all have brilliant concepts that never come to fruition because they are impractical, or because we are too lazy or distracted. Making it happen is what counts, and this is the difficult bit - which is why so many seemingly clever schemes fail.
Entrepreneurs are born not made. Most successful business owners do not start out very young. They gain experience working for others, and learn how to run an enterprise before venturing out on their own. Just as no one is genetically programmed to be a doctor or an architect, so entrepreneurs tend to find their calling by nurture rather than nature. Start-ups are one-man bands. Most companies that do well are developed by teams. A prime mover often gets most of the attention - and possibly the rewards - but it is the winning combination of skills formed by a partnership of players that is the most likely formula for success.Entrepreneurs are inventive geniuses. Very few inventors make it big in business. Rather, those who tend to strike gold are commercially-minded individuals who replicate an originalproduct and make it cheaper, market it better or watch the costs properly. Entrepreneurs are mostly academic rejects with no qualifications. Today more and more business owners have university degrees or doctorates. Being an entrepreneur is now a respectable career choice, so more of the educated middle-class have taken the plunge.Most new businesses fail. Actually the survival rates for companies have been rising in recent years. Only a small proportion of operating enterprises go bust each year - as opposed to inactive limited companies being wound up or struck off, which distorts the statistics. And companies usually fail because of management shortcomings, rather than external forces. Entrepreneurs are loners. It takes people skills to build a company, and most entrepreneurs are extroverts who enjoy the company of others. They choose to work for themselves because they enjoy the independence, not because they want to hide away from colleagues.Entrepreneurs have chaotic personal lives. The popular image of an entrepreneur is of someone who has sacrificed everything to make a fortune - including his marriage and family. Elsewhere they are portrayed as playboys with no domestic ties. The truth is that most have a settled home life and stable relationships. The support of a steady partner is needed to help the entrepreneur through the tough times.Entrepreneurs are gamblers. Yes, they take financial risks, but most are good at judging the downside, and are more cautious in their ventures than it might appear to the uninformed. The vast majority of bankrupts are not entrepreneurs who failed: they are ordinary workers who borrowed too much. Entrepreneurs are workaholics. While a founder needs to be committed, most work no more hours than ambitious corporate managers. And at least the self-employed can choose their own work patterns. Moreover, surveys show the most stressful aspects of life for staff in big companies are office politics and commuting, things entrepreneurs can largely avoid.Entrepreneurship is neither as difficult nor as miserable as many people think. Bear this in mind next time you entertain the idea of running your own show.
17 mai 如何理解“知行合一”，为什么多数人消费不起真理 说教没有用，礼仪廉耻没有用，忠孝节义也没有用，这些玩意除了让人昏昏欲睡外，并没有任何作用。
在剥除这个丑恶世界的所有伪装之后，徐阶终于找到了最后的答案——利益。
胸怀天下、舍生取义的绝对道德确实是存在的，可惜的是这玩意太高级，付出的代价太高，从古自今，除了个别先进分子外，大多数人都不愿消费。
利益，只有充足的利益，才有驱动人们的魔力，这就是这个世界的真实面目，极其的残酷，却异常的真实。
面对这个残酷的现实，徐阶终于明白了知行合一的真意，无论有多么伟大正直的理想，要实现它，还必须懂得两个字——变通。只有变通，只有切合实际的行动，才能适应这个变化万千的世界。 3 mai 卖烧饼的故事有一个故事，来看看能不能解答你的疑问。
假设一个市场，有两个人在卖烧饼，有且只有两个人，姑且称他们为烧饼甲、烧饼乙 。
假设他们的烧饼价格没有物价局监管。 假设他们每个烧饼卖一元钱就可以保本（包括他们的劳动力价值） 假设他们的烧饼数量一样多。 ——经济模型都这样，假设需要很多。 再假设他们生意很不好，一个买烧饼的人都没有。这样他们很无聊地站了半天。 甲说好无聊。 乙说好无聊。 看故事的你们说：好无聊。这个时候的市场叫做很不活跃！为了让大家不无聊，甲对乙说：要不我们玩个游戏？乙赞成。于是，故事开始了。。。。。。 甲花一元钱买乙一个烧饼，乙也花一元钱买甲一个烧饼，现金交付。 甲再花两元钱买乙一个烧饼，乙也花两元钱买甲一个烧饼，现金交付。 甲再花三元钱买乙一个烧饼，乙也花三元钱买甲一个烧饼，现金交付。 。。。。。。 于是在整个市场的人看来（包括看故事的你）烧饼的价格飞涨，不一会儿就涨到了每个烧饼60元。但只要甲和乙手上的烧饼数一样，那么谁都没有赚钱，谁也没有亏钱， 但是他们重估以后的资产“增值”了！甲乙拥有高出过去很多倍的“财富”，他们身价提高了很多，“市值”增加了很多。这个时候有路人丙，一个小时前路过的时候知道烧饼是一元一个，现在发现是60元一个，他很惊讶。一个小时以后，路人丙发现烧饼已经是100元一个，他更惊讶了。又一个小时以后，路人丙发现烧饼已经是120元一个了，他毫不犹豫地买了一个，因为他是个投资兼投机家，他确信烧饼价格还会涨，价格上还有上升空间，并且有人给出了超过200元的“目标价”（在股票市场，他叫股民，给出目标价的人叫研究员）。 在烧饼甲、烧饼乙“赚钱”的示范效应下，甚至路人丙赚钱的示范效应下，接下来的买烧饼的路人越来越多，参与买卖的人也越来越多，烧饼价格节节攀升，所有的人都非常高兴，因为很奇怪：所有人都没有钱。。。。。。 这个时候，你可以想见，甲和乙谁手上的烧饼少，即谁的资产少，谁就真正的赚钱了。参与购买的人，谁手上没烧饼了，谁就真正赚钱了！而且卖了的人都很后悔——因为烧饼价格还在飞快地涨。。。。。。 那谁亏了钱呢？ 答案是：谁也没有亏钱，因为很多出高价购买烧饼的人手上持有大家公认的优质等值资产——烧饼！而烧饼显然比现金好！现金存银行能有多少一点利息啊？哪比得上价格飞涨的烧饼啊？甚至大家一致认为市场烧饼供不应求，可不可以买烧饼期货啊？于是出现了认购权证。。。。。。 有人问了：买烧饼永远不会亏钱吗？看样子是的。但这个世界就那么奇怪，突然市场上来了一个叫李子的，李子曰：有亏钱的时候！那哪一天大家会亏钱呢？ 假设一：市场上来了个物价部门，他认为烧饼的定价应该是每个一元。（监管） 假设二：市场出现了很多做烧饼的，而且价格就是每个一元。（同样题材） 假设三：市场出现了很多可供玩这种游戏的商品。（发行） 假设四：大家突然发现这不过是个烧饼！（价值发现） 假设五：没有人再愿意玩互相买卖的游戏了！（真相大白） 如果有一天，任何一个假设出现了，那么这一天，有烧饼的人就亏钱了！那谁赚了 钱？就是最少占有资产——烧饼的人！ 这个卖烧饼的故事非常简单，人人都觉得高价买烧饼的人是傻瓜，但我们再回首看看我们所在的证券市场的人们吧。这个市场的有些所谓的资产重估、资产注入何尝不是这样？在ROE高企，资产有高溢价下的资产注入，和卖烧饼的原理其实一样，谁最少地占有资产，谁就是赚钱的人，谁就是获得高收益的人！ 所以作为一个投资人，要理性地看待资产重估和资产注入，忽悠别人不要忽悠自己，尤其不要忽悠自己的钱！ 在高ROE下的资产注入，尤其是券商借壳上市、增发购买大股东的资产、增发类的房地产等等资产注入，一定要把眼睛擦亮再擦亮，慎重再慎重！ 因为，你很可能成为一个持有高价烧饼的路人！ |
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